Apple Books & iTunes Connect

Apple iTunes Connect allows you to self-publish on Books. Ebooks can then be purchased and read on all iOS devices (iPad, iPhone) plus the Books application on the Mac.

Getting Started

The first thing to do is sign up for an iTunes Connect account at by completing the online application to sell books on iBooks.

You might find the tax information for non-US authors useful at this point.

Once your account is confirmed you'll be able to download iTunes Producer, which is the application used to deliver your finished ebook.

Please note that iTunes Producer is a Mac only application, and Books requires standard EPUB files (or ones created using iBooks Author). If you don't have access to a Mac I can upload the ebook package for you, but this will require an extension to the standard contract.

Delivering your ebook

iTunes Producer splits ebook processing into three sections:

1: Details

In the details section we enter information such as the book title, sub-title, author, publication date and ISBN.

We also provide a separate cover image which is at least 1400 pixels on the shortest side, in the RGB colour space, and in JPEG or PNG format.

Up to five optional screenshots can be provided. These should be created using Books on the iPad and saved in the RBG colour space as JPEG or PNG files.

iTunes Producer details

Book detail will include the following:

  • ISBN: An International Standard Book Number is a unique 13 digit number used to identify your book. This can only be entered during the initial delivery phase, so make sure you get it right.
  • Title and Subtitle.
  • Publisher.
  • Imprint
  • Contributors, including author.
  • Description: Similar to a dust cover or back cover description.
  • Publication Date

Subject Category

You must categorise your book using standard category schemes such as BISAC, BIC2 and CIL. Usually you will choose a primary category, such as Architecture, then a secondary category, such as Landscape.

2: Price

The second section in iTunes Producer is where you set pricing:

iTunes Producer price

Set your publication type, base currency and price. (You can include the print price if appropriate.) Then select the countries to sell in:

iTunes Producer price and territory

3: Files

The third section in iTunes Producer is where you provide the actual files for delivery:

iTunes Producer files


This is the actual EPUB format ebook file. This is what I will provide.


A sample will be generated automatically, but you can supply your own for more control.

4: Delivery

You can now submit your ebook to Apple:

iTunes Producer submit ebook

iTunes Producer submit ebook

The ebook will be processed and submitted to Apple. The upload status and any errors will be displayed here. Please note that it can take a while for the file to upload and process.

iTunes Producer uploading ebook

iTunes Producer ebook submitted

After submitting the book to Apple you will be able to log into the iTunes Connect website and to provide tax and banking details:

iTunes Connect website

Please note that iTunes Connect publishing options may change, so check official documentation before delivering your book.